Month: November 2017

line-liston-blue

Eating Leftovers: Using What You Already Have to Propel Your Business

By Liston Witherill / November 30, 2017 / Comments Off on Eating Leftovers: Using What You Already Have to Propel Your Business

The inside of my refrigerator is sprinkled with half-eaten meals, or the remains of part of a meal. The leftovers – as we Americans have named whatever is uneaten from a meal and saved – aren’t trash, and can be consumed at any time. But leftovers often become trash: left too long in the refrigerator until they…

Read More

Weight Loss and Dick Pills

By Liston Witherill / November 29, 2017 / Comments Off on Weight Loss and Dick Pills

The internet can be a really terrible place. One corner of the Internet houses an army of “gurus” ready to provide your next major life transformation for the low low price of $97. It’s a base instinct, and we all want it. My friend Dan and I refer to their ilk as “weight loss and…

Read More

Blank Wall, Blank Page

By Liston Witherill / November 28, 2017 / Comments Off on Blank Wall, Blank Page

The walls in my office are a hideous pastel green. It’s worse in the yellow glow of the “daylight” LED bulb. There’s chipped paint, revealing the white walls underneath from years past. Bumps of various sizes speckle the walls like stucco, giving a false sense of sturdiness. The walls are thin, and sound hollow if…

Read More

When to Fire a Client

By Liston Witherill / November 27, 2017 / Comments Off on When to Fire a Client

Before we worked together, I politely invited one of my best clients to hire someone else. He liked that I was willing to walk away from the deal. Maybe it was even proof that I was in-demand and good at my job. I’ve seen this repeated many times. I recently had a prospect who was…

Read More

A Guide to Making Hard Decisions

By Liston Witherill / November 26, 2017 / Comments Off on A Guide to Making Hard Decisions

A difficult decision is a wretched thing. It’s agonizing. It uncomfortably gnaws at my worst inclination to assume catastrophe. Often, these decisions feel to me like I need to choose between the North and South Pole: they couldn’t be more opposite. Two things to point out about this. Number 1: It Shouldn’t Be So Sard…

Read More

How Long Does It Take to Form a New Habit?

By Liston Witherill / November 25, 2017 / Comments Off on How Long Does It Take to Form a New Habit?

Two and a half years ago I had two separate anxiety attacks. It felt as if I’d lost control of everything; I was panicked. My breathing was shallow, I was dizzy, and utterly disoriented. I to make a change. I resolved to get exercise at least every work day. Quitting smoking and starting an exercise routine…

Read More

Doing the Work Without the Perfect Tools

By Liston Witherill / November 24, 2017 / Comments Off on Doing the Work Without the Perfect Tools

I used to read a column on Lifehacker called How I Work. Each article was an interview with someone notable. Mostly it was small-time (but quite successful) entrepreneurs, not the Bezos or Zuck types. Each article had a list of tools the person used to do their work. The article then went into Q+A about…

Read More

Starting With One Day of Gratitude

By Liston Witherill / November 23, 2017 / Comments Off on Starting With One Day of Gratitude

Somehow giving thanks felt too woo-woo when I was younger. Maybe I felt vulnerable, or that gratitude challenged my vision of masculinity. Whatever it was, being grateful was difficult. I was scared to lose the things that I loved, yet I was so spoiled and self-centered that I lacked the humility to be grateful. As…

Read More

Knowing When to Quit a Project

By Liston Witherill / November 22, 2017 / Comments Off on Knowing When to Quit a Project

You invest so much in your projects. At work, your hobbies, your side hustles. Huge blocks of time and energy go into them. Sometimes projects stall. Sometimes they grind to a halt. Sometimes they’re stressful, or just not as successful as you’d like. During these times, it’s natural to ask the question: When is the…

Read More

Listen to Your Gut (Even When It’s Hard)

By Liston Witherill / November 21, 2017 / Comments Off on Listen to Your Gut (Even When It’s Hard)

“How convenient does it prove to be a rational animal, that knows how to find or invent a plausible pretext for whatever it has an inclination so to do.” – Ben Franklin There’s something telling us to do things in our life. Call it chemicals, call it biology, call it evolution. But there’s something – a…

Read More