Month: December 2017

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Beating the Competition May Cost Your Creativity

By Liston Witherill / December 31, 2017 / Comments Off on Beating the Competition May Cost Your Creativity

Limits are good. They reduce choices from “infinite” to “something manageable.” Without limits, we aren’t capable of proceeding in any productive way. Where would we start? How those limits are set is absolutely vital. One fatal mistake is to set limits based on what the competition is doing. Terry Crews explains that he believe’s that…

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PR 2.0: Exposure Sans Excuses

By Liston Witherill / December 30, 2017 / Comments Off on PR 2.0: Exposure Sans Excuses

There was a time when companies needed a huge budget to place an ad in a local paper with wide circulation. This was the only way to reach a fairly large market, and quickly, and it wasn’t accessible for small businesses. Then came radio, which was also pay-to-play. But something weird happened in 1930. A…

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How to Identify Ideas That’ll Catch Fire

By Liston Witherill / December 29, 2017 / Comments Off on How to Identify Ideas That’ll Catch Fire

Why are some ideas some damn irresistible, and others just don’t last longer than the napkins they’re written on? It’s a tough question. And as I look to promote and amplify some of my ideas, it’s more crucial than ever. I can probably only promote a few ideas in a year – or even in…

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Your Fingerprint is Still Yours

By Liston Witherill / December 28, 2017 / Comments Off on Your Fingerprint is Still Yours

In 1892, Juan Vucetich, a police officer in Argentina, became the first police officer to successfully use fingerprints to identify the culprit in a criminal case. Prior to his application of the idea, dozens before him documented theories of unique biometric data, but Vucetich is credited with the first application of the concept. Did Vucetich…

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Why You’re Almost Certainly Overestimating the Competition

By Liston Witherill / December 27, 2017 / Comments Off on Why You’re Almost Certainly Overestimating the Competition

“Threats” is one of the four areas of focus in SWOT analysis, a classic model to help plan your business strategy. As a freelancer or consultant, you’re probably not doing a full SWOT analysis, but you may have thought about the competition. You might be concerned that they’re going to “eat your lunch” like a…

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The Premature Departure

By Liston Witherill / December 26, 2017 / Comments Off on The Premature Departure

Knowing when to stop your project is tough. Go too long and you dedicate time to something that just isn’t work. Cut it short early and you may abandon a future smash hit. As my wife and I traveled to visit family for Christmas, we came upon an accident that reduced the highway to a…

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The Case of the $38 Fast-Casual Chicken Dinner

By Liston Witherill / December 25, 2017 / Comments Off on The Case of the $38 Fast-Casual Chicken Dinner

There’s a place in Downtown Portland called Pine Street Market. It’s set up like a food court at a mall: there’s a collection of restaurants at the perimeter, and seating in the middle. There’s a wide selection, too. Pizza, ramen, burgers, hot dogs. But my favorite place serves rotisserie chicken, and it’s not cheap. My…

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A Reminder About Home Runs

By Liston Witherill / December 24, 2017 / Comments Off on A Reminder About Home Runs

Business literature is in love with sports and military metaphors. Perhaps the most common one (in America, at least) is “home run.” Used as a breakaway hit, as in “that’s a home run.” As service providers, we strive to hit that home run offer. That perfect combination between problems we solve, services we deliver, who…

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It’s Not Work Until It Doesn’t Click

By Liston Witherill / December 23, 2017 / Comments Off on It’s Not Work Until It Doesn’t Click

When things go smoothly, you’re not working. Sales come easily. People want to talk to you, and even be sold by you. Imagine that! They’re absolutely in love with what you do, your offer, and your service. It’s head-slappingly obvious – what an amazing business you have! Like any good business, you begin to evolve.…

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Shut ‘Em Off

By Liston Witherill / December 22, 2017 / Comments Off on Shut ‘Em Off

You hear that? The collective din of the thousands of notifications you’ve received over the last few days? It’s the sound of distraction. It’s the sound of stress, and endorphins, and pleasure-seeking and disappointment. You know why those notifications exist? Not to make you better at freelancing or consulting. Not to help you build your…

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