Month: June 2018

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The Power of Questions In Discovery

By Liston Witherill / June 28, 2018 / Comments Off on The Power of Questions In Discovery

Asking questions is a powerful way to start any relationship, and the way you sell is no different. Learn the reasons why asking good questions is so powerful early in the sales process, how to formulate good questions, and a few specific questions you can ask. Full Episode Transcription: Hello and welcome once again to…

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Creating a $1M Book on Pricing to Leverage Consulting Expertise with Blair Enns

By Liston Witherill / June 28, 2018 / Comments Off on Creating a $1M Book on Pricing to Leverage Consulting Expertise with Blair Enns

Ever wonder why it feels like you’re not netting the profits you should? It might be that you’re pricing is a big problem. [spp-transcript]

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Serve, Don’t Sell

By Liston Witherill / June 28, 2018 / Comments Off on Serve, Don’t Sell

The key to selling your consulting expertise is to serve, not sell. I know it sounds weird, but it’ll unlock better relationships, more clients, and whole lot better feeling about every sales step you take. Full Episode Transcription: Hello, and welcome to Episode Two of The Liston.io Show, where I teach consultants how to sell…

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Welcome to The Liston.io Show

By Liston Witherill / June 28, 2018 / Comments Off on Welcome to The Liston.io Show

Welcome to The Liston.io Show! I want to help you build a better consulting business. Hang out here to learn about marketing, selling, and improving your consulting expertise and building your team, if you have one (or want one).

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The Transitive Property of Client Relationships

By Liston Witherill / June 26, 2018 / Comments Off on The Transitive Property of Client Relationships

All clients come from relationships. All relationships are built on understanding. Understanding is built through conversation. All clients come from conversation. Have more conversations.

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Consulting Services Sales Process

By Liston Witherill / June 26, 2018 / Comments Off on Consulting Services Sales Process

Consulting Services Sales Process Seminar Get updates like this sent to your inbox. Subscribe to the newsletter now → Video Transcript Liston: 00:00:00 So the challenge that was brought forth to me, was to talk about how to create a whole process. So, in the last webinar, I talked about how to run a successful…

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I Fell Off the Wagon

By Liston Witherill / June 25, 2018 / Comments Off on I Fell Off the Wagon

After publishing 200+ consecutive daily posts, I fell off. The first day I simply forgot to write and publish a post before bed. The next day I remembered, and felt ashamed that I missed my publishing deadline. I missed the deadline again. The next day I had debt to repay, and the mountain of work…

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The Reason I’m Doing This

By Liston Witherill / June 20, 2018 / Comments Off on The Reason I’m Doing This

If you’ve been reading my blog for a while, you may have noticed that I tend not to talk about why I do what I do. The topics on this blog tend to be small lessons I learn while developing my business, often the same day I write and publish. Today I want to share…

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Does Triple Threat Cut It Anymore?

By Liston Witherill / June 19, 2018 / Comments Off on Does Triple Threat Cut It Anymore?

In basketball, the most effective position with the ball is called triple threat. It’s when you’re holding the ball and haven’t dribbled. Being in triple threat means you can dribble, shoot, or pass the ball. The defender is at a significant disadvantage. I’ve read some people recently make the argument that entrepreneurs building their expertise…

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Mastering Initial Sales Conversations That Feel Good

By Liston Witherill / June 18, 2018 / Comments Off on Mastering Initial Sales Conversations That Feel Good

Webinar: Mastering Initial Sales Conversations That Feel Good Get updates like this sent to your inbox. Subscribe to the newsletter now → Video Transcript Liston:                          00:02:29          Hey there, John. Can you hear me? John you have the wonderful designation of being the first person here. John:                            00:02:47          All right. Liston:                          00:02:48          How are you doing…

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