Month: July 2018

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The Opening Act Strategy

By Liston Witherill / July 25, 2018 / Comments Off on The Opening Act Strategy

[Webinar] The Opening Act Strategy Get updates like this sent to your inbox. Subscribe to the newsletter now → Video Transcript Just going to jump into it then. If are here to learn about how to build an audience and get referrals without spending a penny, then you’re in the right place. If you’re not…

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Ep007: How to Get More Referrals with Steve Gordon

By Liston Witherill / July 25, 2018 / Comments Off on Ep007: How to Get More Referrals with Steve Gordon

I believe that the best leads are those that come through referrals. However, getting referrals by directly asking your clients is not the best way to generate leads. There’s a better way, and Steve Gordon has the answer for you.

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Ep006: The Consultant’s Conundrum

By Liston Witherill / July 18, 2018 / Comments Off on Ep006: The Consultant’s Conundrum

Every consultant faces The Consultant’s Conundrum: you get paid for your thinking and advice, but you should listen more than talk early in the sales process. Learn the 4 tools to overcome The Consultant’s Conundrum in order to be better at selling the right way. Full Episode Transcription: Hello, and welcome once again to the…

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Beyond the Dollar

By Liston Witherill / July 11, 2018 / Comments Off on Beyond the Dollar

Today I had a chat with someone who was super smart. He’s done some things that I can learn from, and he’d like to learn from me, too. The timing was good for us to talk. One thing that came out of the call was an exchange. It reminded me of something so obvious that…

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Ep005: Margo Aaron Interviews Me

By Liston Witherill / July 11, 2018 / Comments Off on Ep005: Margo Aaron Interviews Me

Want to know more about me than you already do? You’re in luck! Margo Aaron interviews me about my journey and how a rap career and building computers as a 12 year contributed to the Liston you know and love. [spp-transcript]

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The Scaling Problem

By Liston Witherill / July 1, 2018 / Comments Off on The Scaling Problem

I know it might seem anti-everything-business, but there’s huge a problem that scaling causes for most businesses: margin. In a simple, small business, your margins are easy to control and typically quite high. Let’s look at the opposite example. Amazon and Walmart have both achieved scale, but don’t make much profit. Their respective net profit…

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