Month: February 2019

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120? I won’t be doing that

By Liston Witherill / February 15, 2019 / Comments Off on 120? I won’t be doing that

I was chatting with someone recently and asked him for some guidance in an area he’s particularly equipped to help out with. “Sure, no problem. Just go to my website – there are 120+ articles there where I cover that topic.” 120? No thanks, I won’t be doing that. I won’t even attempt to do…

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Finding the Blue Ocean

By Liston Witherill / February 14, 2019 / Comments Off on Finding the Blue Ocean

In his 2015 book Blue Ocean Strategy, W. Chan Kim makes the argument that it’s best to compete where there is no competition. The argument goes like this: you could compete on being the best, or the cheapest, but it’s much better to enter a market of one. In this case, you’re the only choice.…

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Ep006: Agency Culture with Robert Glazer of Acceleration Partners

By Liston Witherill / February 14, 2019 / Comments Off on Ep006: Agency Culture with Robert Glazer of Acceleration Partners

Agency culture becomes increasingly important as the firm grows in size and value. While some may think of the in-office perks like craft beer on tap and foosball tables, culture is really about being clear on what the company stands for. My guest today is Robert Glazer, CEO of Acceleration Partners, and he’s sharing how…

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Looking outside your industry

By Liston Witherill / February 13, 2019 / Comments Off on Looking outside your industry

Finding and articulating your unique point of view could be as easy as looking completely outside your industry for inspiration. 3 professors performed an experiment to test the novelty of innovation of three different groups. They were trying to create a better respirator mask for carpenters, and so they turned to carpenters, roofers, and skaters…

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Ep064: Losing Clients and Building Resilience

By Liston Witherill / February 13, 2019 / Comments Off on Ep064: Losing Clients and Building Resilience

Losing clients can be the result of various scenarios: you weren’t the best fit, the timing was off, or a budget couldn’t be agreed on. No matter the case, we are bound to lose clients in our sales efforts. How we deal with this loss can help to better prepare for future client interactions. When…

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Dataset the table

By Liston Witherill / February 12, 2019 / Comments Off on Dataset the table

A guy with a “run-of-the-mill” agency eventually becomes a New York Times-quoted author and one of the most recognized authorities in his field. In the beginning, he thought he had no business advising other companies. What did he know? What was so special about him? He persisted from humble beginnings in 1994 to now, having…

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Ep005: Brand Storytelling with Donna Griffit

By Liston Witherill / February 12, 2019 / Comments Off on Ep005: Brand Storytelling with Donna Griffit

Brand strategy or brand guidelines are often more familiar terms, but brand storytelling is something businesses should focus on. The narrative your business tells makes what you do more relatable to people on the outside. Rather than try to set your brand apart with “business-y language,” as my guest Donna Griffit says, she’s here to…

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She’s a Baaaaad…water?

By Liston Witherill / February 11, 2019 / Comments Off on She’s a Baaaaad…water?

The Badwater Ultramarathon is a 135-mile race across California’s Death Valley. Summer temperatures can reach 130 °F (54 °C), which is exactly when the race is run. Just to put it in perspective, scientists consider heatwaves multiple days with temperatures over 100 °F (38 °C), and warn that we can’t recover from the heat if…

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Blink 182 Drummer’s Networking Advice

By Liston Witherill / February 8, 2019 / Comments Off on Blink 182 Drummer’s Networking Advice

Believe it or not, this guy can teach you everything you need to know about utilizing 1:1 connections and content to build your network. Yes, this guy: That’s Travis Barker, Blink 182 drummer, record producer, and record label owner. He now produces and promotes hip-hop artists, too, which is a long way from how he…

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Thoughts on Building Authority In Your Market

By Liston Witherill / February 7, 2019 / Comments Off on Thoughts on Building Authority In Your Market

How to attract the best clients, who are willing to pay the most, and do business with you as quickly and with as little effort as possible. That’s the fundamental challenge of all of sales and marketing. What underpins it all is authority. Are you seen as one? Building authority is crucial – here’s why.…

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