This is the home of my long articles. Welcome!

You'll learn how to win business with your dream clients by having better, more effective sales conversations. And you'll learn why your approach to sales may need some fine-tuning.

If you haven't read it yet, I recommend you start with the article on sales conversations as a primer.

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    Liston Witherill’s Podcast Setup and Signal Flow

    June 26, 2019

    If you’re looking to start a podcast, one of the first things on your mind is how to make it sound good. There’s a quite a bit to that question, but I’ll start by telling you everything in my signal flow. What you’ll need, generally speaking, is a microphone, pre-amp, audio interface, mic stand, and…

    Thoughts on Building Authority In Your Market

    February 7, 2019

    How to attract the best clients, who are willing to pay the most, and do business with you as quickly and with as little effort as possible. That’s the fundamental challenge of all of sales and marketing. What underpins it all is authority. Are you seen as one? Building authority is crucial – here’s why.…

    Advanced Sell Phones

    December 19, 2018

    According to a quick Google search, an older version of the iPhone had 34 individual components. This is to say something obvious: a cell phone isn’t really a cell phone. It’s a collection of individual parts that do different things. There’s a wifi antenna, bluetooth antenna, NFC antenna, cell antenna, a screen, RAM, a processor,…

    Start a Podcast for Content Marketing to Grow Your Agency

    October 31, 2018

    You’ve thought about starting a podcast. It can help you develop thought leadership for your agency and show the market that you’re a go-to source of information. That you’re a great thinker. You’ve probably heard a few podcasts here and there. You might be here because you listened to my podcast. And, besides from saying…

    The Monthly Review – Semptember 2018

    October 18, 2018

    This is the second installment of my monthly update. Click here to read last month’s monthly review. Let me start by saying that August was all about creating content. I created a lot of content for my Consulting Sales Bootcamp and I also prepared a lot of content for The Show. Last month, one…

    How Many Options To Include In Your Consulting Proposal?

    October 17, 2018

    What’s your favorite kind of jam? Whatever the flavor is, you can surely find it in the store. If you enter a supermarket and you go to where the jam lives, you’ll find dozens or even a hundred of varieties of jam. People like having choices. My favorite jam is raspberry because it’s obviously the…

    How to do a Sales Proposal Presentation (And Why You Shouldn’t Email It)

    October 11, 2018

    “That was exciting!” That’s the response you want to get from your sales proposal presentation. It may seem like a reach if you haven’t achieved it yet, but I promise it’s a real thing. Excitement is an emotion, and to help someone feel the excitement you need to inject – you guessed it – emotion…

    When to Write a Formal Proposal to Win a New Client

    October 9, 2018

    This article is based on an episode of my podcast, The Show. Click on the play button and play while you read or subscribe and get the updates straight to your inbox. It’s not enough to write a great formal proposal. Heck, writing the perfect proposal doesn’t even matter if you write it at…

    The Monthly Review – August 2018

    October 7, 2018

    Once again, thank you for stopping by. This article is an adaptation of my show, The Show. Click play and listen while you read or save it for later if you can’t.  First of all, welcome to my first monthly review! I’m excited things have come this far and I want to show you…

    How to Qualify Prospective Clients And Waste Less Time With The Wrong Ones

    October 5, 2018

    This article is based on one of the episodes of my podcast, The Show. Click on the play button if you want to listen. “How do I not waste my time with prospects who aren’t a fit?” The best way to do this is by qualifying them. That’s why I’ll tell you exactly how…