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Liston Witherill’s Podcast Setup and Signal Flow

By Liston Witherill / June 26, 2019 / Comments Off on Liston Witherill’s Podcast Setup and Signal Flow

If you’re looking to start a podcast, one of the first things on your mind is how to make it sound good. There’s a quite a bit to that question, but I’ll start by telling you everything in my signal flow. What you’ll need, generally speaking, is a microphone, pre-amp, audio interface, mic stand, and…

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The American Discount

By Liston Witherill / June 7, 2019 / Comments Off on The American Discount

I help client services professionals sell more services to their clients, ethically and confidently. I provide sales training, coaching, and consulting to teams who want to sell while providing the best client service and experience. If you’d like my help, hit reply to this email to start a conversation. — I just got back from…

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How to Gain Trust In Sales

By Liston Witherill / June 5, 2019 / Comments Off on How to Gain Trust In Sales

Building trust was important 50 years ago, and it’s just as important today. When buyers trust sellers, they depend on them, listen to them, give them access, and spend time with them. Trust is critical for sales success. But today’s buyers are busier than ever and, at the same time, have access to more information…

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Using Outbound While Still Being Human with Kevin Warner of Leadium

By Liston Witherill / May 29, 2019 / Comments Off on Using Outbound While Still Being Human with Kevin Warner of Leadium

Outbound is a traditional way of marketing where it is the company that starts the conversation. Outbound leads also called as interruption lead generation’ is when you send messages directly to prospects. Print advertisements, telemarketing, televisions, and radio advertisement are few of the examples that fall under the outbound marketing. Today our guest is Kevin…

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The Best Closing Technique (Is Better Investigation)

By Liston Witherill / May 22, 2019 / Comments Off on The Best Closing Technique (Is Better Investigation)

So you’ve practiced your routine a million times, you’ve got your voice down to that perfect tone. You’ve perfected your strategy to get past the gatekeeper on a consistent basis. But you’re still not making a sale – why? What’s going wrong? Sometimes a little nudge in the right direction can get your prospect to…

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The Future of Sales Content with Hubspot CMO Kipp Bodnar

By Liston Witherill / May 15, 2019 / Comments Off on The Future of Sales Content with Hubspot CMO Kipp Bodnar

There was a time when most businesses saw content as something that customers engaged with only during specific phases of the buyer’s journey. Currently, more companies understand the critical role that high-value content plays at every stage of the buyer’s journey, and in particular, the selling process. Our guest today, Kipp Bodnar is the Chief…

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Communication for Quiet Leaders with Tom Yorton

By Liston Witherill / May 14, 2019 / Comments Off on Communication for Quiet Leaders with Tom Yorton

Leadership, like personalities, comes in different shapes and sizes. Introversion or extroversion is not about how shy or social you are; it is about how you derive your energy.  Introverted leaders who struggle with communication, succeed when they understand the underlying needs and benefits for those they lead.  Today, our guest is Tom Yorton of…

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The Escalating Cost of Cold Email with Forster Perelsztejn of Prospect.io

By Liston Witherill / May 8, 2019 / Comments Off on The Escalating Cost of Cold Email with Forster Perelsztejn of Prospect.io

Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. Today, our guest is Forster Perelsztejn of Prospect.io. Their company makes software that integrates both finding people email…

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Brand Purpose For Your Clients and Agency with Betsy Henning of Aha

By Liston Witherill / May 7, 2019 / Comments Off on Brand Purpose For Your Clients and Agency with Betsy Henning of Aha

A brand’s purpose should be the center of attention in order to gain success. A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. In a world in which consumers can quickly find out if a brand is…

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Building Diverse Teams with Elena Christopoulos

By Liston Witherill / April 30, 2019 / Comments Off on Building Diverse Teams with Elena Christopoulos

There is an increasing body of evidence that diverse teams of varying racial and ethnic makeup produce better results. They perform better financially, gain a competitive edge when recruiting top talent, experience less employee turnover, and offer greater benefits for those they serve. Today, our guest is Elena Christopoulos. A very busy consultant who builds…

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