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Determining budget w/out asking

By Liston Witherill / March 18, 2019 / Comments Off on Determining budget w/out asking

Client to me: “How do you determine your client’s budget without asking?” Me: “Why wouldn’t you just ask?” Now it’s pretty unceremonious and artless to just ask, I get it. But this is business, isn’t it? Money is involved, and there’s nothing weird about that. In many cases, being direct will come with a big…

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Determining budget w/out asking

By Liston Witherill / March 18, 2019 / Comments Off on Determining budget w/out asking

Client to me: “How do you determine your client’s budget without asking?” Me: “Why wouldn’t you just ask?” Now it’s pretty unceremonious and artless to just ask, I get it. But this is business, isn’t it? Money is involved, and there’s nothing weird about that. In many cases, being direct will come with a big…

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Ask and ye shall…know?

By Liston Witherill / March 15, 2019 / Comments Off on Ask and ye shall…know?

BTW – it’s not too late to sign up for the webinar, Conquer the Conference, where Andy Storch will be telling us how to make your next conference a successful one. It’s today at 11am PST, and you can sing up here: https://zoom.us/webinar/register/WN_ujHBFqjqT92gevzuwUFvKA — I’ve been talking to a potential client about interviewing their lost…

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Is it $20 or $600?

By Liston Witherill / March 14, 2019 / Comments Off on Is it $20 or $600?

FYI I’m running a live webinar with my friend Andy Storch on how to make your next conference trip a smashing success. It’s on Friday at 11am PST and you can sign up here. — Thanks to friend and reader Karl Sakas for writing in about yesterday’s price signaling email. Karl shared a story that…

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Ep014: Building a Thriving Professional Community with Will Bachman

By Liston Witherill / March 14, 2019 / Comments Off on Ep014: Building a Thriving Professional Community with Will Bachman

As an independent consultant, it’s important to have a strong network and professional community you can lean on and work with when needed. There are so many benefits to building a community in your network beyond the possibility of landing more projects. My guest today is Will Bachman, co-founder of Umbrex. Umbrex is an online…

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Bad (price) signaling

By Liston Witherill / March 13, 2019 / Comments Off on Bad (price) signaling

FYI I’m running a live webinar with my friend Andy Storch on how to make your next conference trip a smashing success. It’s on Friday at 11am PST and you can sign up here. — There’s business, and there are noble pursuits, and sometimes they overlap. In the case of Stephon Marbury, the overlap was…

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Ep013: The Emotional Side of Being Acquired with Alex McClafferty

By Liston Witherill / March 12, 2019 / Comments Off on Ep013: The Emotional Side of Being Acquired with Alex McClafferty

Being acquired may seem like you’ve struck gold—literally, and figuratively—in your business. What most people don’t focus on, though, are the downsides to being acquired. You might be thinking, “there’s no way being acquired can have cons,” when in actuality the results may surprise you. My guest today is Alex McClafferty of Productize.co. Alex is…

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Now that’s a good cold email

By Liston Witherill / March 11, 2019 / Comments Off on Now that’s a good cold email

“Cold email is dead.” “You can’t cold call anymore. Only email works.” “Content marketing is over. It’s all about the phone again.” “No one talks on the phone, and inboxes are flooded. Social’s where it’s at.” To all of that I say: total fuckin’ crap. What’s true is that it’s increasingly difficult to capture attention.…

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How to sell teeth

By Liston Witherill / March 8, 2019 / Comments Off on How to sell teeth

On Monday I got Invisalign, an alternative to braces. Through the process of the 3 orthodontist visits, I learned quite a bit about the company and how they’re able to be so successful. A quick background on how it works, so the story makes sense. A scan of my teeth and gums were created, and…

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MVS for you, MVP

By Liston Witherill / March 7, 2019 / Comments Off on MVS for you, MVP

New podcast episode for you! I get asked all the time which tools I recommend to superhuman-ize selling. That is to say, most of us can’t remember everything or do everything on our own, so a small software stack is a good thing to have. Don’t worry, you don’t have accessorize your outfits like Thad,…

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