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Theory of sales relativity

By Liston Witherill / February 7, 2019 / Comments Off on Theory of sales relativity

Is sales an art or a science? Most discussions about sales (or marketing, or any other business topic) are reductive to the point of this single false dichotomy. The truth is that sales is both art and science, and we’ll turn to one of the biggest scientific theories ever to illustrate the point: Einstein’s Theory…

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Ep004: Why CRM Failures Happen with Jon Lee of Copper

By Liston Witherill / February 7, 2019 / Comments Off on Ep004: Why CRM Failures Happen with Jon Lee of Copper

Some tools work better than others. Figuring out the best one for your business can be a series of trial and error. Rather than let CRM failures happen, you could find the one that’s the best fit for your business. Jon Lee, CEO of Copper, is my guest today, and he’s explaining why CRM failures…

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Ep063: How to Build Authority as an Expert In Your Market

By Liston Witherill / February 7, 2019 / Comments Off on Ep063: How to Build Authority as an Expert In Your Market

Attracting the best clients starts when you build authority in your market. To know what you’re doing and be known as an expert requires a bit of work, but at the end of the day, it’s other people who determine whether you’re an authority figure or not. When you are building authority in your market,…

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Ep062: The Liston.io Show is Over

By Liston Witherill / February 6, 2019 / Comments Off on Ep062: The Liston.io Show is Over

Yes, the episode title is correct: this is the last Liston.io Show ever. But don’t worry, this isn’t the last of me you’ll hear. Some of you have been enjoying the interview episodes more than solos, and some of you have preferred solo episodes over interviews. After receiving this audience feedback, I’ll be splitting up…

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On Finding Your Point of View

By Liston Witherill / February 6, 2019 / Comments Off on On Finding Your Point of View

Yesterday I wrote about creating a content program from square one. A lot of you have asked about it, so I wanted to give you a quick idea of how it worked. After I sent the email, I met up with a friend who asked this question: I get that I need a market, and…

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Content @ square ⓵

By Liston Witherill / February 5, 2019 / Comments Off on Content @ square ⓵

Last week, one of my group coaching clients asked this question: How do I start a content marketing program from scratch? I have a lot of thoughts on this question. I’ve recently interviewed a few well-known people focused on the expertise business, and recently had a conversation with my good friend Philip Morgan about which…

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Ep003: Creating an Automatic Business with Brad Martineau

By Liston Witherill / February 5, 2019 / Comments Off on Ep003: Creating an Automatic Business with Brad Martineau

Automation has become a business buzzword for many in recent years, but what should be the term in focus is an automatic business. My guest today is Brad Martineau of Sixth Division, and he’s sharing how optimizing and managing an automatic business can deliver impactful experiences to your customers. If you want this business model…

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[LWC] Hemorrhaging subscribers 🙀

By Liston Witherill / February 4, 2019 / Comments Off on [LWC] Hemorrhaging subscribers 🙀

Can you make someone buy from you? Better yet, can you make them do anything they don’t want to do? I’ve been reminded of this question once again since embarking on a daily email schedule. I know it’s a lot to email every single day, and it’s not for everyone, so I expected some people…

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Ep002: How to Become an Expert with David C. Baker

By Liston Witherill / February 1, 2019 / Comments Off on Ep002: How to Become an Expert with David C. Baker

You’re the best at what you do and have the resume to prove it, but still, you wonder how to become an expert, or at least, be considered as one. What are the qualifications or characteristics? David C. Baker, also known as the “expert’s expert” according to the New York Times, joins me today to…

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Ep001: How to Get Acquired with Nick Ellsmore

By Liston Witherill / February 1, 2019 / Comments Off on Ep001: How to Get Acquired with Nick Ellsmore

Welcome to the very first episode of Consulting Growth! My guest today is Nick Ellsmore, CEO of Hivint, an information security consulting firm in Australia. Nick brings his experience of starting and selling two companies, the steps he took that led to two major acquisitions. While starting a business with an exit strategy in mind…

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