Articles

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Liston Witherill’s Podcast Setup and Signal Flow

By Liston Witherill / June 26, 2019 / Comments Off on Liston Witherill’s Podcast Setup and Signal Flow

If you’re looking to start a podcast, one of the first things on your mind is how to make it sound good. There’s a quite a bit to that question, but I’ll start by telling you everything in my signal flow. What you’ll need, generally speaking, is a microphone, pre-amp, audio interface, mic stand, and…

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Thoughts on Building Authority In Your Market

By Liston Witherill / February 7, 2019 / Comments Off on Thoughts on Building Authority In Your Market

How to attract the best clients, who are willing to pay the most, and do business with you as quickly and with as little effort as possible. That’s the fundamental challenge of all of sales and marketing. What underpins it all is authority. Are you seen as one? Building authority is crucial – here’s why.…

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Advanced Sell Phones

By Liston Witherill / December 19, 2018 / Comments Off on Advanced Sell Phones

According to a quick Google search, an older version of the iPhone had 34 individual components. This is to say something obvious: a cell phone isn’t really a cell phone. It’s a collection of individual parts that do different things. There’s a wifi antenna, bluetooth antenna, NFC antenna, cell antenna, a screen, RAM, a processor,…

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Start a Podcast for Content Marketing to Grow Your Agency

By Liston Witherill / October 31, 2018 / Comments Off on Start a Podcast for Content Marketing to Grow Your Agency

You’ve thought about starting a podcast. It can help you develop thought leadership for your agency and show the market that you’re a go-to source of information. That you’re a great thinker. You’ve probably heard a few podcasts here and there. You might be here because you listened to my podcast. And, besides from saying…

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The Liston.io Monthly Review – Semptember 2018

By Liston Witherill / October 18, 2018 / Comments Off on The Liston.io Monthly Review – Semptember 2018

This is the second installment of my monthly update. Click here to read last month’s monthly review. Let me start by saying that August was all about creating content. I created a lot of content for my Consulting Sales Bootcamp and I also prepared a lot of content for The Liston.io Show. Last month, one…

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How Many Options To Include In Your Consulting Proposal?

By Liston Witherill / October 17, 2018 / Comments Off on How Many Options To Include In Your Consulting Proposal?

What’s your favorite kind of jam? Whatever the flavor is, you can surely find it in the store. If you enter a supermarket and you go to where the jam lives, you’ll find dozens or even a hundred of varieties of jam. People like having choices. My favorite jam is raspberry because it’s obviously the…

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How to do a Sales Proposal Presentation (And Why You Shouldn’t Email It)

By Liston Witherill / October 11, 2018 / Comments Off on How to do a Sales Proposal Presentation (And Why You Shouldn’t Email It)

“That was exciting!” That’s the response you want to get from your sales proposal presentation. It may seem like a reach if you haven’t achieved it yet, but I promise it’s a real thing. Excitement is an emotion, and to help someone feel the excitement you need to inject – you guessed it – emotion…

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When to Write a Formal Proposal to Win a New Client

By Liston Witherill / October 9, 2018 / Comments Off on When to Write a Formal Proposal to Win a New Client

This article is based on an episode of my podcast, The Liston.io Show. Click on the play button and play while you read or subscribe and get the updates straight to your inbox. It’s not enough to write a great formal proposal. Heck, writing the perfect proposal doesn’t even matter if you write it at…

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The Liston.io Monthly Review – August 2018

By Liston Witherill / October 7, 2018 / Comments Off on The Liston.io Monthly Review – August 2018

Once again, thank you for stopping by. This article is an adaptation of my show, The Liston.io Show. Click play and listen while you read or save it for later if you can’t.  First of all, welcome to my first monthly review! I’m excited things have come this far and I want to show you…

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How to Qualify Prospective Clients And Waste Less Time With The Wrong Ones

By Liston Witherill / October 5, 2018 / Comments Off on How to Qualify Prospective Clients And Waste Less Time With The Wrong Ones

This article is based on one of the episodes of my podcast, The Liston.io Show. Click on the play button if you want to listen. “How do I not waste my time with prospects who aren’t a fit?” The best way to do this is by qualifying them. That’s why I’ll tell you exactly how…

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