Daily Blog


Determining budget w/out asking

By Liston Witherill / March 18, 2019 / Comments Off on Determining budget w/out asking

Client to me: “How do you determine your client’s budget without asking?” Me: “Why wouldn’t you just ask?” Now it’s pretty unceremonious and artless to just ask, I get it. But this is business, isn’t it? Money is involved, and there’s nothing weird about that. In many cases, being direct will come with a big…

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Digital Overload

By Liston Witherill / November 30, 2018 / Comments Off on Digital Overload

The good thing about the Internet and computers – ya know, “technology” – is that it’s always there for us and it’s essentially free to use. That is, after I have a computer and pay for the Internet, the cost of each additional use is zero. That’s also the bad thing about technology. There’s something…

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The Long Dry Spell

By Liston Witherill / November 26, 2018 / Comments Off on The Long Dry Spell

Dry spells aren’t so easy to recover from.

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Beyond the Dollar

By Liston Witherill / July 11, 2018 / Comments Off on Beyond the Dollar

Today I had a chat with someone who was super smart. He’s done some things that I can learn from, and he’d like to learn from me, too. The timing was good for us to talk. One thing that came out of the call was an exchange. It reminded me of something so obvious that…

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The Scaling Problem

By Liston Witherill / July 1, 2018 / Comments Off on The Scaling Problem

I know it might seem anti-everything-business, but there’s huge a problem that scaling causes for most businesses: margin. In a simple, small business, your margins are easy to control and typically quite high. Let’s look at the opposite example. Amazon and Walmart have both achieved scale, but don’t make much profit. Their respective net profit…

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The Transitive Property of Client Relationships

By Liston Witherill / June 26, 2018 / Comments Off on The Transitive Property of Client Relationships

All clients come from relationships. All relationships are built on understanding. Understanding is built through conversation. All clients come from conversation. Have more conversations.

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I Fell Off the Wagon

By Liston Witherill / June 25, 2018 / Comments Off on I Fell Off the Wagon

After publishing 200+ consecutive daily posts, I fell off. The first day I simply forgot to write and publish a post before bed. The next day I remembered, and felt ashamed that I missed my publishing deadline. I missed the deadline again. The next day I had debt to repay, and the mountain of work…

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The Reason I’m Doing This

By Liston Witherill / June 20, 2018 / Comments Off on The Reason I’m Doing This

If you’ve been reading my blog for a while, you may have noticed that I tend not to talk about why I do what I do. The topics on this blog tend to be small lessons I learn while developing my business, often the same day I write and publish. Today I want to share…

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Does Triple Threat Cut It Anymore?

By Liston Witherill / June 19, 2018 / Comments Off on Does Triple Threat Cut It Anymore?

In basketball, the most effective position with the ball is called triple threat. It’s when you’re holding the ball and haven’t dribbled. Being in triple threat means you can dribble, shoot, or pass the ball. The defender is at a significant disadvantage. I’ve read some people recently make the argument that entrepreneurs building their expertise…

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The Idea Sprint

By Liston Witherill / June 18, 2018 / Comments Off on The Idea Sprint

Lately I’ve been focused on selling seats to my upcoming online learning program called Consulting Sales Bootcamp. Because it’s an online program designed to host more people, the demands for selling a higher volume are a bit different than my typical coaching offering. I needed a game plan. I sat down and jotted out exactly…

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