The value in SEO is that you can be found online by people who have no idea who you are, but as it turns out, coming up in the top 3 slots on Google is actually pretty difficult. Surely, there are plenty of SEO techniques to incorporate here, and that’s exactly what my guest today is sharing.
Jeremiah Smith is the CEO & Co-founder of SimpleTiger, an SEO company helping SaaS companies be found online. Jeremiah shares what he knows about SEO, how he applies it to his consulting firm, and how you might apply it to yours to increase your chances of being found and growing your firm online.
In this episode, we’ll be covering:
- The benefit in picking a horizontal & vertical niche
- Creating a contextual framework for clients
- The future of Internet search
For Jeremiah, it took a few sets of trial and error to realize the true value in picking a horizontal and vertical niche. Cutting all of the clutter out, it was decided that SEO would be the main focus of SimpleTiger. This allowed them to come up with a clean process for delivery and delivering to clients, but then came an influx of a variety of business models from companies of varying industries.
Their next move? Focus on SaaS companies. The benefit there really helped SimpleTiger hone in on who they’re talking to and what they’re talking to them about.
To guide clients through what it would be like work with them, Jeremiah goes into detail of laying out a contextual framework. Carefully guide your client down to a view that allows them to see closely the results you can provide. Once you get into that, you’re going to create a relationship that allows you to have an authoritative position. You’ve answered the question directly in a very specific way, and the client can see you know a lot more than just their one problem they’ve hired you to solve.
SEO is a powerful tool for pretty much every business out there, so what does it’s future look like? According to Jeremiah, SEO has always tried to lend itself more and more to the user’s experience, and will do so even more in the years ahead, along with a continued reliance and growth on AI.
Mentioned in this episode:
22 Immutable Laws of Marketing by Al Ries
Start with Why by Simon Sinek
Tribes by Seth Godin
Monster Loyalty: How Lady Gaga turns followers into fanatics