Ep018: Lead Qualification Process That’s Automatic, with Tom Miller

Leads can be acquired in many different ways, from referrals through customers, white papers, social media and more. Deploying a survey with customized questions will help you be sure that you’re only talking to the most qualified people, who are most likely to buy.

My guest today is Tom Miller, founder of Email for Experts. He will share his way of qualifying leads using surveys.

In this episode, we’ll be talking about:

  1. How conducting a survey can help you qualify leads
  2. How to set up your survey funnel
  3. Reactivate previously lost leads
  4. How to convert website visitors to sales leads

Lead qualification is the act of evaluating each sales lead and allocating limited resources to those which have the highest probability of converting to a customer. Or, put another way, chase the good leads hard and put the others on the back burner.

Attracting the right leads is key to start with. Lead qualification with the help of qualification form and website tracking lets you know who is most interested and ready to purchase your product or service.

Lead qualification isn’t particularly difficult, but it is extremely important. When you aren’t qualifying leads, you are wasting time and money. But more importantly, if you aren’t qualifying leads efficiently, you are also wasting time and money.

Mentioned in this episode:

Email for Experts

I Will Teach You To Be Rich by Ramit Sethi

Hubspot

The Medium is the Message by Marshall McLuhan

SBstandard.com