How to Establish Authority with Bob Lalasz

One of the most powerful ways to establish authority is through thought leadership. It is all about sharing ideas, insights and valuable information to your target audience with the goal of solving their problem and improve lives.

Being a respected expert is essential in new customer acquisition and retention. Acting as a visionary expert makes it possible to build a reputation within a certain field and forges a relationship of trust.

In this episode, we’ll be talking about:

  • How to nurture authority in other people
  • What is the difference between a point of view and writing about something
  • How to apply thought leadership in your business
  • Benefits of an established authority

Thought leadership content can’t just be “pretty good.” When you create something engineered for thought leadership, it needs to say something — it needs to highlight your authority. By communicating through thought leadership you become part of the conversation, early in the consumer journey. You allow your audience to get to know you.

Thought leaders grab every opportunity to showcase expertise and knowledge along the way. By doing so, consumers use their product and services.

A leader is steadfast in beliefs, consistent in messaging, and thorough in creating and sharing content. In other words, they must be committed. Consistency is a key component to establishing a reputation as an authority and building the trust that comes with that reputation.

Mentioned in this episode:

Modern Sales Ep063: How to Build Authority

Thought Leadership Marketing for the Subject Matter Expert

The Business of Authority Podcast