BTW – it’s not too late to sign up for the webinar, Conquer the Conference, where Andy Storch will be telling us how to make your next conference a successful one. It’s today at 11am PST, and you can sing up here: https://zoom.us/webinar/register/WN_ujHBFqjqT92gevzuwUFvKA
I’ve been talking to a potential client about interviewing their lost subscription clients.
You see they have this problem: a good portion of their business is subscription-based, but they lose some of it every year.
This is a huge revenue-rescue opportunity for them, and they’d like some outside help to plan, organize, and execute the whole thing. And since there’s the added baggage of clients being put in the position to deliver bad news – who wants to tell someone why they got fired?!? – having an objective third party will help facilitate a more honest conversation.
As you well-know, acquisition is f-ing hard and expensive. Getting new clients is inefficient compared to keeping existing ones, so retention is a huge value. So this prospect is considering engaging with me to do a post mortem on their lost clients to find out what’s going on. Once we find that out, we’d be able to take specific steps to:
- Identify likely future churn
- Take proactive steps to prevent it from happening
- Understand at-risk accounts and have a plan to save them
- Drive more customer satisfaction in the first place
- Automate a post-mortem process to continually build a bigger and better data set
If you’ve been following me for a while, you know I’m a huge advocate of talking to people to understand them and what they want. I’m a bit of a Jobs to Be Done acolyte in that way.
But I fear I’ve done a shit job of it here.
Time to eat the dog food, right?
So I have an offer for you: I’d love to chat with you for 15 minutes so I can get to know you better. I’d like to hear about what you’re working on and has you excited. I’d like to make a personal connection with you. I’m not going to sell anything. I genuinely just want to connect with you.
I’m opening up 20+ spots on my calendar today and next Friday. If you’d like to chat, book a time with me. It’s totally free, and you can book here: