Finding your own buying triggers

Buying triggers are events that cause your clients to become ready to buy from you.

Easy enough, right?

And in yesterday’s email, I laid out 3 examples of companies acting on buying triggers in order to market and sell to their Perfect Clients, at the perfect time.

In order to find the buying triggers of your own clients, I recommend you work backwards from:

  1. Client
  2. Reason they buy
  3. Causes that contribute to that reason
  4. Translate causes into marketing channels

Thanks to Adarsh for writing in with the example of coworking clients.

As promised, here’s a mind map of how I’d go through the exercise of identifying coworking clients, as well as a video walkthrough of my whole thought process:


PS – ready to level up your sales skills and develop a sales process that actually works? Set up a strategy call with me.