Oral history predates writing.
That is, we told stories before we wrote anything down.
For whatever reason, we’re hardwired to receive and tell stories. Stories do something to us.
In your business, you have to tell stories about what you do.
If you avoid this crucial skill, and this crucial step, you won’t be remembered. People will make up their own stories about you.
And since everyone else makes up their own stories about you, the stories won’t spread as much.
What story are you going to tell?