Beyond Wins and Losses

I was talking to a client today and he commented about wanting more wins and less losses.

Losses are often referred to as “L’s.”

As in, “I don’t want to take another L.”

I propose something totally different though.

Instead of looking at losses as literally losing something, look at them as learning something.

Maybe you lost a short term client.

But you’ve also gained insight and information into your market and what they want.

How valuable is that?!?