I was talking to a client today and he commented about wanting more wins and less losses.
Losses are often referred to as “L’s.”
As in, “I don’t want to take another L.”
I propose something totally different though.
Instead of looking at losses as literally losing something, look at them as learning something.
Maybe you lost a short term client.
But you’ve also gained insight and information into your market and what they want.
How valuable is that?!?