Marketing Partnerships, Frozen Yogurt Edition

I’m big on marketing partnerships.

I see them everywhere.

Today I went to my favorite frozen yogurt spot. They regularly rotate their flazors so there’s always something new.

Today they had a flavor that included donuts from the best donut shop in Portland. As in, the frozen yogurt includes ground up donuts.

Besides being delicious, it’s a wonderful marketing partnership.

Both businesses put their products together and benefit from the word of mouth. Both businesses get to showcase their brands to new customers. And both businesses do it over and over again to retain the novelty but continually collaborate.

I’ve recently become a big fan of a few YouTubers. They call marketing partnerships “collabs” among YouTubers, but it’s exactly the same idea.

Do this, and your business will grow rapidly. It was one of the best hrajd building strategies available to you.