A few days ago I wrote about my first viral video.
I wasn’t ready for it.
It initiated a flood of interest that I just wasn’t prepared for.
I also wasn’t prepared for the scale of the interest or fulfillment that I would have to do to deliver on the promise of the video (a downloadable template).
The flood came.
I didn’t know what to do about it.
I often talk to business owners who say they want more leads and sales, because isn’t more business better? It depends!
You probably want a stream with a steady flow. Not a flood.
Know what you’re wishing for.