Liston's Daily Blog
Ideas are best when shared with the world. That's the basic truth that pushed me to publish every day.
Since November 6th, 2017 I've published a new post daily. Inspired by Seth Godin's 7,000th blog post, I decided that day that I would develop a body of work like that, and knew it would take nearly 20 years.
Here you'll find my thoughts on developing authority, selling, staying productive, and increasing performance. Basically, developing your consulting biz in this crazy new economy.
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Today I had a chat with someone who was super smart. He’s done some things that I can learn from, and he’d like to learn from me, too. The timing was good for us to talk. One thing that came out of the call was an exchange. It reminded me of something so obvious that…Read More >>>
I know it might seem anti-everything-business, but there’s huge a problem that scaling causes for most businesses: margin. In a simple, small business, your margins are easy to control and typically quite high. Let’s look at the opposite example. Amazon and Walmart have both achieved scale, but don’t make much profit. Their respective net profit…Read More >>>
After publishing 200+ consecutive daily posts, I fell off. The first day I simply forgot to write and publish a post before bed. The next day I remembered, and felt ashamed that I missed my publishing deadline. I missed the deadline again. The next day I had debt to repay, and the mountain of work…Read More >>>
If you’ve been reading my blog for a while, you may have noticed that I tend not to talk about why I do what I do. The topics on this blog tend to be small lessons I learn while developing my business, often the same day I write and publish. Today I want to share…Read More >>>
In basketball, the most effective position with the ball is called triple threat. It’s when you’re holding the ball and haven’t dribbled. Being in triple threat means you can dribble, shoot, or pass the ball. The defender is at a significant disadvantage. I’ve read some people recently make the argument that entrepreneurs building their expertise…Read More >>>
Lately I’ve been focused on selling seats to my upcoming online learning program called Consulting Sales Bootcamp. Because it’s an online program designed to host more people, the demands for selling a higher volume are a bit different than my typical coaching offering. I needed a game plan. I sat down and jotted out exactly…Read More >>>
My wife is taking out some trash today when she was asked a question by a passerby. This happens all the time because we live on a fairly busy street. The guy wanted to know who does our landscaping. “My husband and I do it ourselves,” she replied. He paused and thought for a second,…Read More >>>
This week in my newsletter I included a recommendation of Black Thought’s new album. If you’re not familiar with him, check out this ten-minute flawless live rap he delivered on Funkmaster Flex’s show. It’s not the first time someone was surprised to learn that I love hip-hop. It’s actually my second love in life, the…Read More >>>
Each time you have something new to sell, it can feel like selling for the first time. That’s because it is. Just to be clear, your new product or service doesn’t represent the first time you’re selling anything, but it represents the first time you’re selling that thing. You have a lot to learn. You…Read More >>>