Liston's Daily Blog

Ideas are best when shared with the world. That's the basic truth that pushed me to publish every day.

Since November 6th, 2017 I've published a new post daily. Inspired by Seth Godin's 7,000th blog post, I decided that day that I would develop a body of work like that, and knew it would take nearly 20 years.

Here you'll find my thoughts on developing authority, selling, staying productive, and increasing performance. Basically, developing your consulting biz in this crazy new economy.

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Determining budget w/out asking

March 18, 2019

Client to me: “How do you determine your client’s budget without asking?” Me: “Why wouldn’t you just ask?” Now it’s pretty unceremonious and artless to just ask, I get it. But this is business, isn’t it? Money is involved, and there’s nothing weird about that. In many cases, being direct will come with a big…

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Digital Overload

November 30, 2018

The good thing about the Internet and computers – ya know, “technology” – is that it’s always there for us and it’s essentially free to use. That is, after I have a computer and pay for the Internet, the cost of each additional use is zero. That’s also the bad thing about technology. There’s something…

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The Long Dry Spell

November 26, 2018

Dry spells aren’t so easy to recover from.

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Beyond the Dollar

July 11, 2018

Today I had a chat with someone who was super smart. He’s done some things that I can learn from, and he’d like to learn from me, too. The timing was good for us to talk. One thing that came out of the call was an exchange. It reminded me of something so obvious that…

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The Scaling Problem

July 1, 2018

I know it might seem anti-everything-business, but there’s huge a problem that scaling causes for most businesses: margin. In a simple, small business, your margins are easy to control and typically quite high. Let’s look at the opposite example. Amazon and Walmart have both achieved scale, but don’t make much profit. Their respective net profit…

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The Transitive Property of Client Relationships

June 26, 2018

All clients come from relationships. All relationships are built on understanding. Understanding is built through conversation. All clients come from conversation. Have more conversations.

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I Fell Off the Wagon

June 25, 2018

After publishing 200+ consecutive daily posts, I fell off. The first day I simply forgot to write and publish a post before bed. The next day I remembered, and felt ashamed that I missed my publishing deadline. I missed the deadline again. The next day I had debt to repay, and the mountain of work…

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The Reason I’m Doing This

June 20, 2018

If you’ve been reading my blog for a while, you may have noticed that I tend not to talk about why I do what I do. The topics on this blog tend to be small lessons I learn while developing my business, often the same day I write and publish. Today I want to share…

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Does Triple Threat Cut It Anymore?

June 19, 2018

In basketball, the most effective position with the ball is called triple threat. It’s when you’re holding the ball and haven’t dribbled. Being in triple threat means you can dribble, shoot, or pass the ball. The defender is at a significant disadvantage. I’ve read some people recently make the argument that entrepreneurs building their expertise…

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The Idea Sprint

June 18, 2018

Lately I’ve been focused on selling seats to my upcoming online learning program called Consulting Sales Bootcamp. Because it’s an online program designed to host more people, the demands for selling a higher volume are a bit different than my typical coaching offering. I needed a game plan. I sat down and jotted out exactly…

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