Sell with confidence, win your dream clients, and leave the pressure and awkwardness behind.

Sales training and coaching for consultants.


A Few Places I've Shared My Message:

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"I'm an expert, but I suck at talking to clients. Bad."

Why is it that you’re so good at creating and delivering services, but it’s so hard to talk to clients?

It comes from necessity. As in, you need to make a sale. But focusing on what you want is the worst approach. It puts you and your potential client in a pressure cooker. It makes you say things and act in ways you wouldn’t normally.

And part of it is that you think you suck at talking to clients, and therefore you do. I’d contend that the problem is a different one entirely: you’re not seeing yourself as a peer.

Sam Nienow

I felt much more confident in connecting with my key contacts and focusing on simple, impactful steps to build my business.

Samantha Nienow, Owner at Red Zest Design

It's time to sell with confidence, sans awkwardness.

Confidence can seem like some elusive thing that’s either present at birth, or it’s not. Not true!

Confidence is a mix of belief and ability. That is, intentional improvement of a skill (like selling and all that goes into it) leads to increased ability. Increased ability leads to increased belief. Competence moves you toward confidence.

Most freelancers, consultants, and agencies don’t need many clients to thrive. I want to help you sell with confidence, create the business you’ve always wanted, and improve yourself along the way.

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Liston has been phenomenal. I have a sales background and like to think I can figure things out for myself, but having Liston as an advisor has saved me hundreds of hours. He'll push you and hold you accountable - I'd recommend him to anyone.

Andy Storch, Consultant and Coach @ Advantage Performance Group

Let's get you a quick win.

You're not a salesperson. Selling is a behavior, albeit one that's absolutely critical to your success.

Mastering selling takes years - I won't promise an overnight success story, because that doesn't exist. But there are steps you can take to make the biggest strides today.

That's why I've distilled my years of experience into 5 sales email templates specifically written for consultants like you.

You can copy and paste 'em, and put them to use immediately to keep your sales moving.

What People Are Saying About My Content

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Anthony English

Liston's amazing! It seems to me that most of the sales advice assumes we're in a corporate sales team. Liston is breaking through that noise.

Anthony English, Business Coach and Consultant

It's time for a thriving business. Take control today.