Ep053: Optimizing Your Clutch.co Listing with Ryan Stevens (Part 2 of 2)

Welcome back to The liston.io Show! As promised, today I’m sharing part 2 of my interview with Ryan Stevens of Clutch.co. In part 1 of this episode, we shared how to drive leads and traffic to your agency. A big piece of the lead generation puzzle is your position. Optimizing your Clutch listing is the missing piece to landing the client or project you’ve been searching for, and Ryan teaches us how to do just that.
In this episode, we’ll cover:

  1. Why listing less services will bring you more leads
  2. What the most successful profiles of Clutch are doing, and how you can do it, too
  3. How Clutch can keep you local, or branch out remotely

You’ve heard it before that less is more. It may not seem to be the case for advertising online, but Clutch actually wants you to list less of your services. While your agency may have 10+ services, focusing on your 5 strongest offerings will help clients find you to be the right match, without the information overload other profiles may give.

What does it take to be in the top 1% of all the listings on Clutch? Be a highly engaged vendor. Utilizing Clutch’s service and support system can positively impact your agency’s position on the platform, ranking you higher on the list.

You can advertise to just about any city on Google, but sometimes, clients prefer to work with someone locally as they find proximity to be valuable. Clutch works to keep local vendors connected with local clients, but if you are interested in working remotely with clients around the globe, you can utilize the platform for that, too.

Mentioned in this episode:
Apply for a strategy session with Liston Clutch.co
Platform Revolution by Geoffrey Parker, Marshall Van Alstyne, and Sangeet Paul Choudary