Using Outbound While Still Being Human with Kevin Warner of Leadium

Outbound is a traditional way of marketing where it is the company that starts the conversation. Outbound leads also called as interruption lead generation’ is when you send messages directly to prospects. Print advertisements, telemarketing, televisions, and radio advertisement are few of the examples that fall under the outbound marketing.

Today our guest is Kevin Warner. Kevin is the co-founder and CEO of Leadium.io, your premier partner for lead generation and sales acceleration.

In this episode, we’ll be talking about:

  • The difference between inbound and outbound leads
  • How to reach out to people
  • Challenges from selling services particularly coming from outbound leads

Outbound lead generation is focused on looking for new prospects and trying to interest them in our product. Under “inbound” signboard you will find all actions that will make your customers want to find you and learn more about you. In other words, while outbound is about finding customers, inbound is about being found.

Not everybody you’re selling to will be interested in your product, but I guarantee they’re always interested in themselves. Creating a vision of what will happen to them once they buy your product is a great way to create interest.

Challenges abound when it comes to sales prospecting. From targeting and using the right outreach methods to maintaining motivation and energy, there are plenty of ways to outbound prospect and fail. Working as a team helps you develop innovative solutions to obstacles and allows everyone to benefit from each other’s knowledge and experience.

Mentioned in this episode:

Inbound v. Outbound Marketing – How to Choose the Right Mix

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kevin.warner@ledium.io