Podcasts

Like podcasts? Me too. Here's a lineup of my podcasts you can choose from.

Modern sales advice for independent consultants and firms, with a healthy scoop of behavioral economics and neuroscience.

Interviews with owners of firms and thought leaders on the lessons they've learned, and how they've built their own businesses.

For independent consultants looking to build a 100% remote and online expertise-driven business, without the bullshit. 

"You're one of my only two “must listen immediately” podcasts in my current list of 284 podcasts I’m subscribed to...great material. Keep up the amazing work!"

-Another Satisfied Listener

Most Recent Episodes

Ep060: Can You Change a Stubborn Person’s Mind?

January 29, 2019

Not every new client you meet will agree with the first round of ideas you propose, and you may be forced to find a way to change a stubborn person’s mind. But is it even possible? It’s a fact of human nature that we tend to think our opinions are...

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Ep059: How to Apply Search Marketing to Your Business with Dan Shure

January 24, 2019

Advertising online usually has keywords attached to the process that attract search users to your website. While your positioning on the search results page is valuable, if users aren’t finding the answers to their problem on your page, they’ll bounce. Dan Shure is an SEO Expert at Evolving SEO, and...

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Ep058: Personality for Sales, and How to Improve Yours

January 22, 2019

We all have a unique personality that differentiates us from others, and our personality for sales does the same. Just as we are “wired” for certain hobbies and interests, we also have wiring that makes us more or less predisposed to succeed at selling. Even if you’re not a “natural,”...

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Ep057: Grow Your Business Through Referral Marketing with Dan Golden of Be Found Online

January 17, 2019

Increasing your agency’s reach and exposure can be accomplished in many different styles and methods, like SEO, social media marketing, content sharing, and more. Referral programs, though, can add a little sweetness (literally) to your outreach process. Dan Golden, President and Chief Search Artist of Be Found Online, shares how...

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Ep056: Overcoming Objections, and the Real Meaning of “No”

January 15, 2019

Overcoming objections starts at the first sound of the word “no.” How you respond to objections can actually advance your sales conversations. Oftentimes, we confuse objection for rejection, but by actively engaging in our conversations, we can better understand what clients are really trying to say. It’s a fact of...

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Ep055: B2B Content Marketing Strategy to Grow Your Agency with Benji Hyam

January 10, 2019

You’ve taken the first step. You know that content marketing is a viable way to grow your consulting business. Building trust with your customers on the front end puts you at a huge competitive advantage over companies who rely heavily on outbound sales and do not have a content marketing...

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Ep054: Demonstrating Sales Leadership to Your Client

January 8, 2019

Demonstrating sales leadership is a critical skill to master. Leadership can be interpreted in many different ways, but its true meaning is defined through thoughtful action. When it comes to demonstrating leadership to your clients, it’s important to really listen to them (regardless if they’re wrong) and bring empathy, along...

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Ep053: Optimizing Your Clutch.co Listing with Ryan Stevens (Part 2 of 2)

January 4, 2019

Welcome back to The liston.io Show! As promised, today I’m sharing part 2 of my interview with Ryan Stevens of Clutch.co. In part 1 of this episode, we shared how to drive leads and traffic to your agency. A big piece of the lead generation puzzle is your position. Optimizing...

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Ep052: Driving Leads and Traffic to Your Agency Using Clutch.co with Ryan Stevens (Part 1 of 2)

January 3, 2019

Getting found online with credible reviews isn’t just for local businesses – it’s also critical for your agency or consulting business. In part one of this episode, I’m joined by Ryan Stevens, Senior Business Manager of Clutch.co. The online database connects service providers with customers through listings of verified reviews,...

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Ep051: Automating Your Business to Help Scale with Greg Hickman (Part 2 of 2)

December 21, 2018

Picking a focus for your agency or consultancy will accelerate your ability to scale and automate parts of your business. Greg Hickman has done both, and he wants to help you to do the same thing in your business. Mentioned in this episode: Apply for a strategy session with Liston...

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