Podcasts

Like podcasts? Me too. Here's a lineup of my podcasts you can choose from.

Modern sales advice for independent consultants and firms, with a healthy scoop of behavioral economics and neuroscience.

Interviews with owners of firms and thought leaders on the lessons they've learned, and how they've built their own businesses.

For independent consultants looking to build a 100% remote and online expertise-driven business, without the bullshit. 

"You're one of my only two “must listen immediately” podcasts in my current list of 284 podcasts I’m subscribed to...great material. Keep up the amazing work!"

-Another Satisfied Listener

Most Recent Episodes

Ep010: Why Hourly Billing Could Be Killing You with Jonathan Stark

August 8, 2018

I am a big proponent of the idea that hourly billing is a really bad way to price your services and grow your business. Learn from Jonathan Stark as he discusses why you should leave hourly billing behind forever.

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Sales Mindset Tips For Professional Services: Serve, Don’t Sell

August 6, 2018
sales mindset tips serve don't sell

This article is based on an episode of The Liston.io Show and you can listen now in the player below.  The key to selling more is not selling at all. There are tons of sales mindset tips out there, but I implore you to internalize this one. Yes, my best...

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Ep009: Monthly Update, August 2018

August 6, 2018

Welcome to the first installment of my monthly update, where I’ll pull back the curtain on my business and share with you how it’s going. In this episode: annual goals and planning, podcast promotion (and disasters), and getting some structure and formality in my coaching and training. Full Episode Transcription:...

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Ep008: Qualifying Prospects – How much, and how to?

August 1, 2018

One of the challenges of being a consultant is how to spend your time wisely. Want to be sure not to waste your time, or other people’s time? Find out if they’re a fit or not, quickly. Full Episode Transcription: Hello and welcome to another episode of The Liston.io Show....

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Ep007: How to Get More Referrals with Steve Gordon

July 25, 2018

I believe that the best leads are those that come through referrals. However, getting referrals by directly asking your clients is not the best way to generate leads. There’s a better way, and Steve Gordon has the answer for you.

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Ep006: The Consultant’s Conundrum

July 18, 2018

Every consultant faces The Consultant’s Conundrum: you get paid for your thinking and advice, but you should listen more than talk early in the sales process. Learn the 4 tools to overcome The Consultant’s Conundrum in order to be better at selling the right way. Full Episode Transcription: Hello, and...

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Ep005: Margo Aaron Interviews Me

July 11, 2018

Want to know more about me than you already do? You’re in luck! Margo Aaron interviews me about my journey and how a rap career and building computers as a 12 year contributed to the Liston you know and love. [spp-transcript]

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Ep004: The Power of Questions In Discovery

June 28, 2018

Asking questions is a powerful way to start any relationship, and the way you sell is no different. Learn the reasons why asking good questions is so powerful early in the sales process, how to formulate good questions, and a few specific questions you can ask. Full Episode Transcription: Hello...

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Ep003: Creating a $1M Book on Pricing to Leverage Consulting Expertise with Blair Enns

June 28, 2018

Ever wonder why it feels like you’re not netting the profits you should? It might be that you’re pricing is a big problem. [spp-transcript]

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Ep002: Serve, Don’t Sell

June 28, 2018

The key to selling your consulting expertise is to serve, not sell. I know it sounds weird, but it’ll unlock better relationships, more clients, and whole lot better feeling about every sales step you take. Full Episode Transcription: Hello, and welcome to Episode Two of The Liston.io Show, where I...

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