Go From First Conversation to Client With Confidence

Sell With Confidence
Small Group and 1-on1 Sales Coaching Program

“I’m great at technical work. I suck at talking to clients.”

No one tells you that selling is a key driver of your success before you start a consulting business. And as you develop more leads, the need for adept selling becomes more pressing every day.

Leads come in. Occasionally conversations go well. Often they’re awkward. Sometimes they progress to a phone call, and sometimes you’re told to get lost.

The worst, most stinging feeling is losing those leads that you were sure would close. You counted the revenue, but the potential client, well…lost their potential.


“I finally feel confident talking to potential clients.”

Anthony had no problem finding people interested in his services. He had long, meandering calls that went on way too long, sometimes for hours. He had a successful career as a technical expert and consultant, so he had a good story.

But he wasn’t selling.

He had leads, but wasn't landing clients.

Anthony had three problems:

  • He lacked a process.
  • He needed more selling skills.
  • He needed selling knowledge.

Within two months of working together, he was able to book a few dream clients because we addressed each of his problems.

Anthony English

Liston's amazing! It seems to me that most of the sales advice assumes we're in a corporate sales team. Liston is breaking through that noise.

Anthony English, Business Coach and Consultant


Sell With Confidence Program


Hello, friend of Jake Jorgovan!

My name’s Liston, and I developed the Sell With Confidence Program for consultants because the way you sell and deliver work is so different than other businesses.

Unlike sales professionals who sell and then collect their commission, you’re building your reputation from the moment you meet a client, then you have to deliver work to them. You don’t have the luxury of a product or huge team to hide behind.

I’ve built the Sell With Confidence Program specifically for people like you. As a former agency owner myself, I know what it’s like to be the seller and producer of work.

How It Works

The program is a combination of curriculum, group coaching, and direct support.

Here's a snapshot of the program:

  • Weekly 1-hour live video meetings
  • Meetings with curriculum, coaching, and Q & A
  • Forever-access to video meeting recordings
  • Private discussion forum to keep the discussion going in between meetings
  • Role-play and worksheets to help you take action

Weekly Coaching Calls

Once a week we'll meet for a live coaching call over Zoom. If you're in individual coaching, it'll be just me and you. In small group coaching, it'll be you, me, and up to five of your peers.

Every call will be recorded, saved, and given to you for 24/7, forever-access to rewatch.


Good news! Our video meetings work on any device, and none of the people in the picture will be there.



Your Buyer’s Brain
Uncover the hidden forces that drive the buying decisions of every one of your potential clients.

Starting Conversations
Tools to start and continue conversations with new potential clients.

The Selling Process
A step-by-step walkthrough of the process to create clients, from conversation to contract.

Why You?
Actionable steps to distill and articulate your selling story and answer the question…why you?


Becoming Dangerous

Selling Skills
How to move the selling process forward with leadership, structure, and The Art of the Next Step.

CRM + Follow Up
Staying organized and always knowing the next actions you can take in your pipeline.

Reaching agreements with potential clients before, after, and during the proposal phase without budging on price.

A new way to think about yourself, your work, and your client so that you confidently approach every deal.

Weekly Video Calls

We’ll meet once a week via Zoom video meeting for an hour, with a combination of a short curriculum and Q+A.

Small Group Attention

You’ll be in a group of no more than 6 total peers so everyone gets a chance to participate.

Role Play

A big driver of confidence and know-how is practice. Short role play during our video calls will give you a chance to practice your new skills without the pressure of the sale.

Private Discussion

You’ll get access to a private discussion forum to keep the discussion going in between the times we meet. You can ask a question, help your peers, and build community in the process.

Who This Is NOT For

This is not for if you’re not open-minded.

This is not for you if you believe every sale has a winner and a loser (because it’s not true).

This is not for you if you don’t have the time to show up weekly and do the work.

This is not for you if you want a quick fix or magic bullet (it doesn’t exist, btw).

This is not for you if you want Jedi mind tricks meant to “trick” or slyly persuade your potential client.

Who This Is For

Sell With Confidence is for anyone selling professional services. That includes independent consultants, agency owners, coaches, developers, lawyers, accountants…if you’re selling services, the way you sell and the psychology at work are the same.

This training is intentionally designed to be short, high-impact, and focused on you, the service provider.

You’ll get the most out of the training if you bring an open-mind, and are willing to workshop your deals with me (Liston) and your peers.

This program is also for you if you:

  • Have ever felt awkward during in a selling situation
  • Sometimes don’t know what to do next to advance a sale
  • Don’t have a selling process in place now
  • See selling as uncomfortable or adversarial
  • Have trouble with tough conversations like addressing red flags, negotiating, or talking about money

Sell With Confidence Options

Group Coaching

$297 per month
  • Full Curriculum
  • 8 Weeks of Coaching
  • 1-hour Weekly Group Video Meetings
  • Forever Access to Recordings
  • Free Lifetime Course Updates
  • Worksheets and Resources
  • Private Discussion Forum
  • Max 6 Members Per Group
  • Structured Program

1-on-1 Coaching

$797 per month
  • Full Curriculum
  • 8 Weeks of Coaching
  • 1-hour Weekly 1-on-1 Video Meetings
  • Forever Access to Recordings
  • Free Lifetime Course Updates
  • Worksheets and Resources
  • Private Discussion Forum
  • 1-on-1 Sessions
  • Flexible Program
  • 24/7 Email Access

Bring Your Team

$1597 per month
  • Full Curriculum
  • 8 Weeks of Coaching
  • 1-hour Weekly 1-on-1 Video Meetings
  • Forever Access to Recordings
  • Free Lifetime Course Updates
  • Worksheets and Resources
  • Private Discussion Forum
  • Private Team Sessions, Up to 5 Team Members
  • Flexible Program
  • 24/7 Email Access

Not sure which one is right for you? Schedule a time for us to talk.

"This Is Amazing" Guarantee

Here's my guarantee to you: if you're not 100% satisfied and left with a "this is amazing" feeling, just stop. I'll happily give your money back in the first 30 days. Plus there's absolutely no commitment. I won't make you sign up for 3- or 6-months of coaching because it's my responsibility to deliver every single month, not just in the first 30 days.