Work With Me

What kind of help do you need?

Here's the Cliff's Notes version of how I can help you:

  1. Becoming more confident in any selling situation
  2. Developing or honing a sales process so you always know what to do next
  3. Creating leads in your existing network, or with The Opening Act Strategy

In short, I help freelancers, independent consultants, and small agency owners sell with confidence. So if you’ve ever thought “I suck at selling” or “I don’t know how to talk to clients,” I might be able to help you.

I Can’t Help If…

I want to be clear about what I don’t do. While I can help lots of different people with lots of different problems, I’m certain that I’m best suited to help you with sales-related problems.

If you’re trying to set up an online funnel that works while you’re asleep without lifting a finger and guarantees you a 7-figure income in 6 months…I’m not your guy.

If you're experiencing problems selling because you’re poorly positioned, highly commoditized, or your offer is unclear, you should check out my friend Philip Morgan first.

If you don’t have enough leads to fill your pipeline, and your customers are available on LinkedIn, email me and I'll recommend a done-for-you service provider.

And if you enjoy my content and want to learn more about content marketing for your agency, I don’t do that, but I know plenty of people who do. Again, email me and I’ll recommend providers.


Since you’re still here, I’ll tell you how I can help! My coaching program is designed around five facets that contribute to fast, measurable outcomes:

  1. Mindset
  2. Inter-personal skills
  3. Process
  4. Accountability
  5. Rapid learning

Rather than strictly telling you what I can do, check out this 1-on-1 coaching session I had with Anthony English. It’s a great representation of how much can be accomplished in a short time, and it demonstrates how I could help you with your selling:

Group Coaching

Get help improving your sales in a group coaching environment. Joining group coaching means you’ll share your journey with a group of like-minded peers who are also professionalizing their sales process, conversational skills, and building confidence.

Group coaching includes 2x 90-minute calls per month, with unlimited email access to Liston (that’s me). You’ll also get access to a private Facebook group, exclusive to paying members. Note that group coaching is limited to a maximum of 6 group members per group, so there’ll always be time for your questions in each coaching session.

Private, 1-on-1 Coaching

Get direct, private, and accelerated help to quickly develop more effective selling skills. 1-on-1 coaching is perfect for you if you want privacy, focus, and increased accountability to develop your sales program or marketing partnerships.

As opposed to group coaching, you’ll work 100% with me, and won’t have to share time with any other clients. All of our time together will be focused on you, your needs, and your outcomes.

Private coaching includes 2x 90-minute calls per month because your success is dependent upon your effort during the times we don’t see each other. I believe that execution is just as important as coaching, so meeting every other week gives you time to execute.

As a private coaching client, you’ll have forever access to your coaching call recordings, and 24/7 access to me via email. Other coaching clients have commented "Damn, you’re responsive!" In other words, I’ll get back to you quickly 🙂

Please note that I can only take a maximum of 4 coaching clients at a time.

One-Time Coaching Call

If you need fast help with a particular problem and no ongoing access to me, a one-time coaching call is a good place to start.

A one-time coaching call with me has three parts:

  1. Pre-call: I’ll ask you some questions so we can be as productive as possible while on the phone
  2. Video call: I’ll record our video call, so you can reference the call later
  3. Notes: After the call is over, I’ll send you the link to the video and the notes that I created as part of the call

If you’re thinking about pursuing 1-on-1 coaching with me but aren’t quite sure, I invite you to a buy a one-time call instead. If you love the call, I’ll apply the fee you already paid to the first month of 1-on-1 coaching.