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Ep043: Buying Behavior – What You Need to Know to Sell More Effectively

By Liston Witherill / December 2, 2018 / Comments Off on Ep043: Buying Behavior – What You Need to Know to Sell More Effectively

Your clients buy for many different reasons, but buying behavior can be distilled into a single sentence: because they want it. How people make decisions about what they buy, and why they choose you (or someone) else is a bit more complicated. Sure, you can continually improve your selling skills, but none of it matters…

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Ep005: Margo Aaron Interviews Me

By Liston Witherill / July 11, 2018 / Comments Off on Ep005: Margo Aaron Interviews Me

Want to know more about me than you already do? You’re in luck! Margo Aaron interviews me about my journey and how a rap career and building computers as a 12 year contributed to the Liston you know and love. [spp-transcript]

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Ep003: Creating a $1M Book on Pricing to Leverage Consulting Expertise with Blair Enns

By Liston Witherill / June 28, 2018 / Comments Off on Ep003: Creating a $1M Book on Pricing to Leverage Consulting Expertise with Blair Enns

Ever wonder why it feels like you’re not netting the profits you should? It might be that you’re pricing is a big problem. [spp-transcript]

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Ep002: Serve, Don’t Sell

By Liston Witherill / June 28, 2018 / Comments Off on Ep002: Serve, Don’t Sell

The key to selling your consulting expertise is to serve, not sell. I know it sounds weird, but it’ll unlock better relationships, more clients, and whole lot better feeling about every sales step you take. Full Episode Transcription: Hello, and welcome to Episode Two of The Liston.io Show, where I teach consultants how to sell…

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Ep001: Welcome to The Liston.io Show

By Liston Witherill / June 28, 2018 / Comments Off on Ep001: Welcome to The Liston.io Show

Welcome to The Liston.io Show! I want to help you build a better consulting business. Hang out here to learn about marketing, selling, and improving your consulting expertise and building your team, if you have one (or want one).

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