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write a formal proposal

When to Write a Formal Proposal to Win a New Client

By Liston Witherill / October 9, 2018 / Comments Off on When to Write a Formal Proposal to Win a New Client

This article is based on an episode of my podcast, The Liston.io Show. Click on the play button and play while you read or subscribe and get the updates straight to your inbox. It’s not enough to write a great formal proposal. Heck, writing the perfect proposal doesn’t even matter if you write it at…

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Sales Discovery Process and the Power of Good Questions

Sales Discovery Process and The Power of Good Questions

By Liston Witherill / October 4, 2018 / Comments Off on Sales Discovery Process and The Power of Good Questions

This article is an episode of my podcast, The Liston.io Show. Feel free to listen while you read.  There’s a pretty common medicine metaphor used to describe the role of consultants and service providers, and it goes like this: You go to the doctor, and they ask you some discovery questions. They need to…

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Get More Consulting Clients With What You Already Have: The Leftover Strategy

By Liston Witherill / January 25, 2018 / Comments Off on Get More Consulting Clients With What You Already Have: The Leftover Strategy

Thanksgiving is my favorite holiday. It’s about getting together to cook a delicious meal, eating together, and doesn’t come with the pressure of gifts. After Thanksgiving passes, there’s inevitably a huge amount of uneaten food. (Note: we Americans call the uneaten food simply “leftovers.”) No one prefers leftovers. We prefer a fresh meal. We prefer…

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