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How to Build Authority and An Audience: The Opening Act Strategy

By Liston Witherill / January 10, 2018 / Comments Off on How to Build Authority and An Audience: The Opening Act Strategy

Imagine it: a long line of raving fans who pay premium prices without haggling. It sounds like the fantastical stuff of podcasts, blogs, or books we read. It’s the tale told by countless consultants and marketers who want to sell you something. The reality looks a little different. The feast-and-famine cycle feels inescapable. Just-high-enough prices…

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