overcoming objections

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Overcoming Objections, and the Real Meaning of “No”

By Liston Witherill / January 15, 2019 / Comments Off on Overcoming Objections, and the Real Meaning of “No”

Overcoming objections starts at the first sound of the word “no.” How you respond to objections can actually advance your sales conversations. Oftentimes, we confuse objection for rejection, but by actively engaging in our conversations, we can better understand what clients are really trying to say. It’s a fact of prospecting that you’ll hear the…

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