Sales training and coaching for expert consultants who want confidence in sales.

Enjoy Every Aspect of Your Business
Feel Relaxed Talking to New Clients
Know You're Doing Sales Right
Sam Nienow

I felt much more confident in connecting with my key contacts and focusing on simple, impactful steps to build my business.

Samantha Nienow, Owner at Red Zest Design

You have one thing standing in your way of a thriving business and life: sales

Do you get nervous when you know you have to make a sales call?

Do you say things and act in ways you normally wouldn't?

Are you an expert at creating and delivering services, but struggle when talking to clients?

Do you view sales as a necessary evil in your business?

Do you get stuck not knowing what to do next?


Sales shouldn't be this hard.

Most freelancers, consultants, and agencies don't need many clients to thrive. The problem is most expert consultants don't know what to do to close the right clients to make up their dream business.

Hi, I'm Liston. I'll help you create confidence in your selling abilities.


I know what it's like to feel the frustration of not knowing how to increase and close sales. When my referrals started slowing down I remember thinking this shouldn't be so hard!

I'm not a natural at sales and I'm guessing you aren't either. Sales don't come naturally to most people but it can feel natural. The key to feeling comfortable in sales is confidence. With the right amount of skills, knowledge, and practice you will experience confidence in sales.

I don't believe in a one-size-fits-all sales approach.

What's comfortable for someone else might feel like a telemarketer to you. Sales should feel good. I help you create a sales process that fits your style. Always know your next step and know you're doing it right. You don't have to be a sales natural, for sales to feel confortable.

How it Works



We'll discuss your goals for your business and discover if we're a good fit.


Learn Sales

I'll help you build your own step-by-step sales process to get the right clients.



Know for certain that you have the ability to sell and grow your business.

storch headshot

Liston has been a phenomenal coach to me. I have a sales background and like to think I can figure things out for myself, but having Liston as an advisor has saved me hundreds of hours. He'll push you and hold you accountable - I'd recommend him to anyone.

Andy Storch, Consultant and Coach @ Advantage Performance Group

A Few Places I've Shared My Message:

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How We Can Work Together

Remote Coaching

Take one of my courses and learn at your own pace.

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Private Workshops

Get your biggest questions answered.

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We'll create a custom plan and problem-solve together.

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Imagine a dream business made of the right clients, higher revenue, consistent cash flow, and more time to do what you love.

When you have confidence in sales you eliminate:


You have something valuable to offer the world and sales shouldn't be holding you back from reaching those you can help.

How much time are you wasting with inefficiency and self doubt?

How much money are you losing by not knowing how to talk to your ideal clients?

How much sleep are you losing by not having a predictable business?

How much of your soul do you lose by thinking you can't be yourself when you sell?

How much longer are you willing to live in a state of insecurity and frustration?

It's time for a thriving business and life. Take control today.