Serve Don't Sell

Sales training and consulting for agencies, consultants, and professional services firms ready to grow beyond the referral.

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I help firms that are:

  • Having sales conversations that are made up on the fly.
  • Selling through AMs and consultants who could benefit from some guidance.
  • Ready to create boundaries with clients from the get-go.
  • Responding to RFPs, and ready to be thought leaders instead.
  • Tired of analysis paralysis, and want to fast-track clarity and direction.
  • In need of marketing and sales tech that works every time.
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Liston has been phenomenal. I have a sales background and like to think I can figure things out for myself, but having Liston as an advisor has saved me hundreds of hours. He'll push you and hold you accountable - I'd recommend him to anyone.

Andy Storch, Consultant and Coach @ Advantage Performance Group

How I Work

Remote Coaching

Take one of my courses and learn at your own pace.

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Private Workshops

Get your biggest questions answered.

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Consulting

We'll create a custom plan and problem-solve together.

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