Month: December 2018

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Ep051: Automating Your Business to Help Scale with Greg Hickman (Part 2 of 2)

By Liston Witherill / December 21, 2018 / Comments Off on Ep051: Automating Your Business to Help Scale with Greg Hickman (Part 2 of 2)

Picking a focus for your agency or consultancy will accelerate your ability to scale and automate parts of your business. Greg Hickman has done both, and he wants to help you to do the same thing in your business. Mentioned in this episode: Apply for a strategy session with Liston System.ly Infusionsoft Active Campaign Jeff…

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Ep050: From Agency to Productized Service with Greg Hickman (Part 1 of 2)

By Liston Witherill / December 20, 2018 / Comments Off on Ep050: From Agency to Productized Service with Greg Hickman (Part 1 of 2)

Picking a focus for your agency or consultancy will accelerate your ability to scale and automate parts of your business. Greg Hickman has done both, and he wants to help you to do the same thing in your business. Mentioned in this episode: Apply for a strategy session with Liston System.ly Infusionsoft Active Campaign Jeff…

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Advanced Sell Phones

By Liston Witherill / December 19, 2018 / Comments Off on Advanced Sell Phones

According to a quick Google search, an older version of the iPhone had 34 individual components. This is to say something obvious: a cell phone isn’t really a cell phone. It’s a collection of individual parts that do different things. There’s a wifi antenna, bluetooth antenna, NFC antenna, cell antenna, a screen, RAM, a processor,…

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Ep049: Social Selling with LinkedIn, Part 1

By Liston Witherill / December 17, 2018 / Comments Off on Ep049: Social Selling with LinkedIn, Part 1

LinkedIn has over 500 million users and is hands-down the single best source of B2B data for most people. But it’s more than just a database – it’s a place to find and interact with prospects, and start conversations and even relationships. Social selling is a tool that can help you out, sure, and LinkedIn’s…

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Ep048: Using Trade Shows to Acquire Clients and Scale Up an Agency with Chris Martinez (Part 2 of 2)

By Liston Witherill / December 13, 2018 / Comments Off on Ep048: Using Trade Shows to Acquire Clients and Scale Up an Agency with Chris Martinez (Part 2 of 2)

Executing your work is tough, and outsourcing it is tempting…but most people get it wrong. Chris Martinez, Founder and CEO of DUDE Agency, built his entire business on outsourcing and he’s here to teach you what he’s learned. Mentioned in this episode: Book a strategy call with ListonDude AgencyDesign PickleTraffic and Conversion SummitZendesFreshdeskAsana

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Ep047: Using Trade Shows to Acquire Clients and Scale Up an Agency with Chris Martinez (Part 1 of 2)

By Liston Witherill / December 12, 2018 / Comments Off on Ep047: Using Trade Shows to Acquire Clients and Scale Up an Agency with Chris Martinez (Part 1 of 2)

Executing your work is tough, and outsourcing it is tempting…but most people get it wrong. Chris Martinez, Founder and CEO of DUDE Agency, built his entire business on outsourcing and he’s here to teach you what he’s learned. Mentioned in this episode: Book a strategy call with Liston Dude Agency Design Pickle Traffic and Conversion…

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Ep045: How to Delegate Work In Your Agency with Karl Sakas (Part 2 of 2)

By Liston Witherill / December 7, 2018 / Comments Off on Ep045: How to Delegate Work In Your Agency with Karl Sakas (Part 2 of 2)

Delegation helps you focus on higher and higher value activities, but that doesn’t make it easy. My guest, Karl Sakas, has been called “The Agency Whisperer” and has advised hundreds of agency owners to delegate effectively to take control of their agencies. Mentioned in this episode: Apply for a Strategy Call With Liston 15 Steps…

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Ep044: How to Delegate Work In Your Agency with Karl Sakas (Part 1 of 2)

By Liston Witherill / December 6, 2018 / Comments Off on Ep044: How to Delegate Work In Your Agency with Karl Sakas (Part 1 of 2)

Delegation helps you focus on higher and higher value activities, but that doesn’t make it easy. My guest, Karl Sakas, has been called “The Agency Whisperer” and has advised hundreds of agency owners to delegate effectively to take control of their agencies. Mentioned in this episode: Apply for a Strategy Call With Liston 15 Steps…

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Ep043: Buying Behavior – What You Need to Know to Sell More Effectively

By Liston Witherill / December 2, 2018 / Comments Off on Ep043: Buying Behavior – What You Need to Know to Sell More Effectively

Your clients buy for many different reasons, but buying behavior can be distilled into a single sentence: because they want it. How people make decisions about what they buy, and why they choose you (or someone) else is a bit more complicated. Sure, you can continually improve your selling skills, but none of it matters…

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